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Farmatrust Privacy Policy


This privacy policy applies to anyone who uses any of our online services.  This privacy policy discloses how we collect and use your information. Collection, use, disclosure, and protection of personal information may be subject to different regulations outside the United Kingdom. Regardless, if you use our websites or Services, you agree to this policy.



We reserve the right, at our sole discretion, to change these terms, at any time without any formality or prior notice. It is your responsibility to check these terms periodically for changes and/or updates. We encourage you to periodically check back and review this statement so that you always will know what information we collect, how it is used and with whom it is shared. Your continued use of our Service following the posting of changes and/or updates will mean that you accept and agree fully and unequivocally to the changes.

We are committed to protecting its users’ personal information, which is collected during the use of our website, Online Services and Apps. Maintaining the utmost level of trustworthiness in our company’s integrity and professionalism is paramount. We acknowledge that the personal information of our users is provided with their consent, and the respect of this mutual agreement governs our collection and use of personal information. This Privacy Policy relates to our use of any personal and non-personal information you provide to us through our websites, Online Services, and Apps.

This Privacy Policy explains the following:

   - The general terms of service

   - What personal information we collect

   - What other non-personal information we collect

   - User generated content and public activities

   - Information collected by Third parties

   - How we use collected information

   - We Facebook app privacy policy and permissions

   - Our commitment to security

   - How you can access your information

   - How you can contact us


Information Collected by Us

In some of our online services, you can submit content, vote in polls or otherwise express an opinion, subscribe to one of our services such as our online newsletters, or participate in one of our online forums or communities. In the course of these various offerings, we may collect from your various forms/types of personal information. Examples of the types of personally identifiable information that may be collected at these pages include: name, address, e-mail address, telephone number, and information about your interests in and use of various our online services.

Personal Information

Registration Information. 

Registration for certain online services requires that you provide some personal information, including an email, address, phone number, and demographic information (age, gender, city, and country of residence) to register.

For some of our online services, you may choose to log in through a third party online social service such as Facebook or Twitter. By logging in via this method, you are asking and consenting to the  third party service (such as Facebook) to send us certain information from your online social profile, and you authorize us to collect, store, and use in accordance with this Privacy Policy any and all information available to us through the third party service. After you have connected to our services, the third-party service also sends us additional information from your existing profile that allows us to display personal information (such as your name and picture) on the online services you are using.

User Generated Content and Public Activities. 

We offer you opportunities to engage in activities on our online service that are open to the public. Such activities are any actions you take on our online services that are designed to be visible to other users, including comments, recommendations, rating, or any other items you submit. Any information you disclose in your public activities, along with your name or ID, or any image or photo, becomes public and may be used by us for online and offline promotional or commercial uses in any and in all media. If you choose to engage in public activities, you should be aware that any personal information you submit there can be read, collected, shared or used by other users of these areas, and could be used to send you unsolicited messages. Your public activities may appear on other Web sites, blogs, or feeds.

We are not responsible for the personally identifiable information you choose to submit in these forums and we have no responsibility to publish, take down, remove or edit any of your public activities or any of your submissions that are a result of your public activities. For more information, please read our respective section within the terms and conditions.

When you share or recommend with or without adding your own comments any articles or content to a third-party social profile, that action is governed by the third party’s Privacy Policy. We track such comments and actions to enhance user experience.

If you have registered for any account on or via our website, your public activities will be tracked and aggregated on our online services. By choosing to participate in public activities, you are electing to share and display such public activities via our online services. Also, public activities may be included in RDF Site Summary (RSS) feeds, Application Programming Interface (API)s, and made available to other Third-party services via other formats.

Mobile Messaging Service

We use information collected from your interaction with us by text messaging service (SMS) (“SMS Service”) solely for the purpose of improving the SMS Service. When you send a text message to us, the incoming phone number, city, country, the wireless provider associated with the number, and the date and time of the transaction are logged. The only information we automatically collect is that related to the use of our mobile services. The information may be provided, sold, licensed, rented, assigned or disclosed to Third parties for various activities which may include marketing activities, data analytics and other commercial purposes. We may use your phone number to initiate a call or SMS text message to clarify the content you have submitted to us.

Your wireless carrier and other service providers also collect data about your SMS Service usage, and their practices are governed by their own privacy policies.

Non-personal Information

Device Information. We may collect non-personal information about the computer, mobile device or other device you use to access our online services, such as Internet Protocol (IP) address, geolocation information, unique device identifiers, browser type, browser language and other transactional information.

Cookies. In providing online services, we use "cookies," Web Beacons and other similar technologies to recognize you and provide personalization. This information assists in understanding which pages our visitors are visiting and how much time they spend there.

Our online services transmit non-personally identifiable Web site usage information about visitors to the servers of a reputable third party for the purpose of service performance analytics and targeting our Internet banner advertisements on other sites. To do this, we use Web Beacons in conjunction with cookies provided by our third-party ad server on this site.

Analytics Technologies. We have hired third parties to provide information, reports and analysis about the usage, browsing patterns of users of We online services.

Third parties such as Google Analytics and Chartbeat track and analyze non-personally identifiable usage and volume statistical information from our visitors and customers on We online services.

IP Addresses. We log (IP) addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. This information is used in an aggregate fashion to track access to our online services.

Log Files and Your Reading History. We automatically log certain usage information about your use of our online services. This information includes a reading history of the pages you view, type of content you are browsing, and engagement with our online tools.

This information is used in order to provide you with customized recommendations of our online services based on your reading history. Log files are also used in the aggregate to analyze usage of our online services.

Location Information. Some of our online applications can deliver content based on the user’s current location. Your current location will be stored locally on your device, which will then be used by the application. The application will collect or store, location information on our servers for analysis purposes.

Information Collected by Third Parties

Our online services use Third party services to provide customized recommendations to the user, gather service performance analysis, and personalized advertisement. These Third-party services may place or recognize cookies, web beacons or other technology to track certain non-personal information about users.

We do not have access to, nor control over, third party service providers’ use of cookies or other tracking technologies or how they may be used.

How We Use the Information

We use the information gathered to enable your use of our online services, fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling you to participate in our services such as polls, and message boards.

Statistical Analysis. We perform statistical, demographic and marketing analyses of users of our online services, and their subscribing patterns, for product development purposes and to generally inform advertisers about the nature of our subscriber base. This information is used for analysis purposes, including analysis to monitor our online service performance.

Customizing Your Experience. We use the information that is collected to allow advertising to be targeted to the users for whom such advertising is most pertinent. This information will be used to customize certain features of We online services in order to provide an enhanced experience based on the type of device used to access our online services.

Further, we use the non-personally identifiable information collected to improve the design and content of our online services, to deliver more relevant marketing messages and advertisements and to enable us to personalize your Internet experience.

International Transfer. We operate globally, therefore it is necessary to transfer your information internationally. In particular, your information is subject to transfer and be processed in the United Kingdom and in countries where our products and services operate. The data protection and other laws of other countries, such as England and Wales, may not be as comprehensive as those in your country. We take the necessary steps to ensure that your privacy is protected. By using this online service, you consent to your information being collected, used and transferred as set forth in this privacy statement.

Storing your personal information

We will store your personal information for as long as is necessary for the relevant activity.  By canceling your online membership does not guarantee that all your contributions to us and/or browsing history will be deleted.

User contributed material will generally be kept for as long as is reasonably required for the purpose(s) for which it was submitted.

Facebook app privacy policy and permissions

Sharing your information with us and others on Facebook. When you access content within the app for the first time, for example by clicking on a link to an  article or watching our video from your Facebook newsfeed, you will be presented with a permissions box, which will advise you about the information you will be sharing with both the app and other Facebook users. You can then decide whether or not to share your Facebook information by using the app. If you decide not to grant permission you will not be able to use the app but you will be able to view the content on our website.

By granting permission you will be agreeing to share your Facebook user details (including your name, date of birth, location, profile picture, gender, user ID and any other information you choose to share according to your Facebook account settings) as well as the user details of your Facebook friends, and information about your use of the app, for example, the articles you are reading or the videos you are watching.

When installing the app, you can set your privacy settings on who will be able to see actions that get posted to your Facebook timeline. Based on your privacy settings, the app will publish actions such as "read" or "watch", and other related actions to your timeline when you click on articles or videos within the application.

If you post content or other data on the app, for example, by commenting on an article or video, this can be accessed by all of your Facebook friends. If you decide not to share information with your Facebook friends about a particular article or video that you have accessed you can make your reading private by visiting your profile page and using the "remove from timeline" facility at the top of recent activity feed.

Unsubscribing from the Facebook application. To unsubscribe click on "Remove this Application" on the right-hand side of every page beneath the "Featured" article box. Alternatively, remove the App by accessing the application settings in your Facebook account settings.

Once you remove the app, we will no longer have permission to access your Facebook information and your data will be removed from the app.

Our Commitment to Security

We have put in place commercially reasonable physical, technical and administrative and managerial procedures to safeguard and help prevent unauthorized access, to maintain data security, and to use correctly the information collected online. Please note however that no method of transmission over the Internet, or method of electronic storage, is 100% secure.

How You Can Access your Information

Access to personally identifiable information that is collected from our sites and that we maintain may be available to you. For instance, if you created a password-protected account within the our online service, you can access that account to review the information you provided.

Enforcement / Redress

If you feel that we have not followed our Privacy Policy, please let us know. Also, if you have any questions or concerns about our Privacy Policy, its implementation, or would like a written copy, please feel free to contact us at the contact email address on this website.

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